![]() ![]() The TikTok app is available on the Apple App Store and is also available for android users on the Google Play Store. This post will break down some of the more significant TikTok usage statistics, including the demographics of users and how using TikTok ads are effecting consumer spending in comparison to other social media platforms. Since the global pandemic the number of TikTok's active users has continued to rise and more businesses are now turning to the platform for advertising their products and brands in a new and creative way. The social media platform saw a huge spike of 315 million app downloads during the global pandemic back in 2020, due to internet users joining TikTok and posting video content as a way of entertainment and sharing their lockdown experiences. One million videos are viewed on TikTok each day.TikTok is a popular video app which is currently one of the fastest growing social media apps available on the app store and Google play stores.Users spend a daily average of 52 minutes on TikTok.Roughly 50% of TikTok’s best-performing ads play to the emotions of viewers.Females account for over 61% of TikTok’s active users in the US.About 62% of all US TikTok users are between 10 and 29 years old.Roughly 90% of users access TikTok every day.TikTok boasts approximately one billion active monthly users.The following stats were from data sourced by 99 Firms : 37% of TikTok users have a household income of $100k+.While only 9% of US internet users claim to have used TikTok, 49% of teenagers claim to use the platform.Nearly 80 million monthly active users are located in the US.UK android users spend 27.3 hours per month on TikTok.43% of new TikTok users are from India.The app has been downloaded 467 million time in India, 173 million times in China, and 123 million times in US.According to the Digital Report, TikTok’s users are 46.9% male and 53.1% female.47% of TikTok users are between ages 10-29.TikTok reaches 11% of the population aged 13 years or older.In September 2020 alone, it was downloaded 32 million times. TikTok reports that 689 million people worldwide are using the App.In early March 2020, TikTok’s website had an Alexa ranking of 412. ![]() 43% of engaged TikTok users have uploaded a “Duet” video.Although nobody has ever publicly disclosed the exact purchase price Bytedance paid for Musical.ly, most pundits estimate that it was in the range of $800 million to $1 billion.TikTok has 41.3 Million in that timeframe. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. A significant 74% of marketers do not plan on using the platform in the next year however, 30% are interested in learning more about TikTok.While there are multiple ways to calculate engagement rate, Cloutmeter indicates that TikTok users average a healthy 52.1% engagement. ![]()
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